MUMBAI: Men’s innerwear and lounge wear brand XYXX Tuesday announced cricketer KL Rahul as its brand ambassador.
XYXX also announced that KL Rahul had invested an undisclosed amount in the company (translated, sweat equity?).
For the record, in June 2021, XYXX had raised Rs 30 crore in Series-A funding from Sauce.vc, DSG Consumer Partners and Synergy Capital Partners.
The stated aim of the company with the association is to “create a pathway for customer acquisition and strengthen its online presence and geographical expansion”.
According to the company, XYXX’s omnichannel approach has been pivotal to their success across tier 1, tier 2 and tier 3 markets, resulting in 100% year-on-year growth since the previous financial year.
