KOLKATA: Real estate major Bengal Peerless Housing Development Company Ltd, Wednesday announced for India cricket captain Sourav Ganguly as its brand ambassador.
Ganguly, currently president of the Board of Control for Cricket in India (BCCI), will primarily lead the Avidipta II campaign.
Avidipta II is situated at EM Bypass and is in close proximity to all international hotels, renowned hospitals, education institutes and entertainment zones. It is well connected with all major landmarks and will provide easy connectivity with the proposed metro. Avidipta II will consist of two 47 storied towers and it will be the tallest tower in EM Bypass. It will be India’s most affordable luxury housing project with prices below Rs 10,000 per sq ft. Sourav’s association is expected to rope in more revenue for the company.
The buyer mix includes local HIG’s and also a good number of NRI’s. Kolkata in recent times has witnessed a boom in the luxury housing segment. According to market study, the luxury housing segment in Kolkata has huge potential and will be a major focus amongst all the real estate developers. Mumbai is India’s wealthiest city as per a report by New World Wealth. But the same report says City of Joy, Kolkata, is fast catching up as the city reported 9,600 millionaires, thereby beating major cities such as Bengaluru (7,700 millionaires); Hyderabad (,9000 millionaires); Pune (4,500 millionaires) and Chennai (6,600 millionaires).
Ketan Sengupta, CEO, Bengal Peerless Housing Development Company Ltd. said: “Sourav Ganguly has been our first choice as brand ambassador of the project because of his personality dynamics which largely come with reliability and longevity. Because we strongly believe in creating value for our customers and upgrading the lifestyle of people who have shown faith and believe in us. The price factor and the location is a major USP for the project. EM Bypass has become a key area in the luxury housing segment. During the COVID-19 era, people have got used to the work from home practice, which has given a way to personal space. Now people need a niche space at home dedicated for work. This need for space has made a way to the real estate investment.
“Avidipta II is the company’s first foray into the luxury housing segment. We strongly believe in creating customer satisfaction and upgrading the lifestyle of people who has shown faith and believe in us. Avidipta II will redefine the meaning of modern and luxurious living. We believe that there is a huge untapped potential in luxury housing sector and we are very confident in the development in this segment.”
Avidipta II has received precertification under the IGBC Green Homes Rating. The project will boast of a triple height entrance Lobby, Reflexology & Adventure Garden, Activity Lawn, Moon Garden, Gazebo, Swimming Pool, Outdoor Gymnasium, Outdoor Amphitheatre, Yoga Podium, Rain Water Harvesting & Children’s Play area. All Apartments are three side open & South Facing, enabling highest level of cross ventilation. The project will also boast of a club with AV Room, Swimming Pool and Multipurpose Court.
