THE KP GROUP has launched a digital campaign titled ‘India Ka Asli Power Play’, featuring Delhi Capitals players Axar Patel, KL Rahul, Kuldeep Yadav, and Ashutosh Sharma.
The campaign draws parallels between cricket and India’s shift toward renewable energy sources, including solar, wind, hybrid energy, and green hydrogen, using cricket terminology and dressing-room imagery.
The campaign is running across YouTube, Instagram, X, LinkedIn, and Facebook.
