RENEWABLE ENERGY-FOCUSED conglomerate KP Group has partnered with IPL franchise Delhi Capitals as an associate sponsor for the 2026 season, strengthening its presence in India’s fast-growing sports marketing ecosystem.
The association builds on KP Group’s earlier engagement with the franchise and reflects a broader trend of sustainability-led brands leveraging cricket to drive visibility and consumer connect.
As part of the partnership, KP Group’s branding is expected to feature across multiple Delhi Capitals assets, including team jerseys and training kits, digital and social media campaigns, and match-day and fan engagement activations
KP Group had previously associated with Delhi Capitals as a partner in earlier seasons, including involvement in fan engagement initiatives and team interactions, indicating a deepening relationship between the brand and the franchise. The upgrade to associate sponsor status for IPL 2026 signals increased investment and a more prominent role within the team’s sponsorship ecosystem.
