PERSONAL CARE COMPANY KT Professional has entered India’s men’s grooming segment with the launch of its new brand, KT Men. The launch is backed by partnerships with Mumbai Indians (MI) and Royal Challengers Bengaluru (RCB).
KT Men will roll out through a nationwide omnichannel strategy aimed at ensuring wide and immediate accessibility across both digital and offline retail channels. The product range will be available on major e-commerce marketplaces, the brand’s direct-to-consumer platform KTMen.com, as well as quick-commerce platforms including Blinkit and Zepto. Beyond online distribution, the range will also be stocked at pharmacies, medical outlets and professional salons across India.
The association with MI and RCB is expected to play a key role in building visibility for the new brand. The partnership places KT Men within the wider cultural ecosystem of the Indian Premier League, where leading cricketers such as Rohit Sharma and Virat Kohli influence not only sporting performance but also lifestyle and grooming trends among younger fans.
The collaboration also aligns the brand with several prominent players associated with the tournament, including Hardik Pandya, Jasprit Bumrah and Suryakumar Yadav.
With its entry into the men’s personal care segment, the company aims to generate Rs 100 crore in revenue within its first year. It is targeting annual growth of around 45 per cent over the next two to three years and expects to sell nearly 20 lakh units across its product portfolio.
The KT Men range includes shampoos, beard oils, face washes, body washes, hair styling gels, perfumes and face creams. With prices starting at Rs 399, the products are designed to address everyday grooming needs for Indian men while highlighting plant-derived keratin as a key ingredient across its hair and personal care formulations.
KT Professional founder Dhruv Sayani said, “KT Men represents an important step in the evolution of our company as we expand into the men’s grooming segment. The idea for the brand emerged from a personal concern around early greying linked to protein deficiency, which led us to explore plant-derived keratin formulations designed for Indian hair types. Launching the brand alongside two of the most influential IPL franchises gives us an opportunity to connect with young consumers at scale. Through this partnership, we aim to position KT Men as a modern grooming solution built around performance, science and everyday confidence.”
RCB CEO Rajesh Menon expressed, “We are delighted to partner with KT Men, a proudly Indian-origin brand that reflects the spirit of modern India. Much like RCB thrills millions of fans across the country, this partnership brings together two brands that celebrate confidence, ambition and high performance every day.”
A MI spokesperson commented, “KT Men’s plant-derived approach to grooming resonates strongly with the confidence and ambition of today’s young Indian consumer. We’re proud to welcome them as our Official Haircare Partner and look forward to a partnership built for our fans.”
