MUMBAI: Microsoft Corporation, one of the world’s largest technology brands and former India captain Anil Kumble’s startup, Spektacom Technologies launched the Power Bat in association with Star India on Thursday. The Power Bat provides players, coaches, commentators, fans and viewers with a completely new and unique way to engage with the sport and help improve their game, all powered by the Microsoft Azure cloud platform using artificial intelligence (AI) and Internet of Things (IoT) services.
It is a unique concept whereby a lightweight, Azure Sphere-powered sticker is stuck on the shoulder of the bat — a form factor that is completely unobtrusive. In a live match, as soon as the batsman hits the ball, data on different parameters (speed on impact, twist on impact and quality of the shot — percentage proximity of the ball’s contact to the sweet spot of the willow) are captured in a new unit of measurement titled Power Speks. Microsoft’s Azure Sphere ensures that the data is securely captured and processed. Using advanced analytics and AI services on Azure, real-time insights are captured through the stump box and displayed via the broadcaster. During practice or coaching, the same data can be viewed through a mobile app.
Microsoft has been working closely with Kumble to incubate and launch the product, as part of its ScaleUp program. Star India has used the technology successfully in recent series to provide real-time statistics and insights straight off the oval.
“We’re excited to be a part of the work Spektacom and Star India are doing to enhance the cricket experience for fans, players and coaches,” Microsoft executive VP Peggy Johnson said.
“We’ve already seen the impact that connected devices have had in other industries, and we believe that with the advancements in our AI and cloud services, this is just the beginning of what’s possible for not only cricket, but all sports.”
Star India MD Sanjay Gupta said: “Star India has always strived to redefine and elevate experiences for sports fans. From multi-language feeds and Select Dugout to VR and Watch n’ Play, the coverage of Vivo IPL demonstrates our commitment toward creating new benchmarks in how technology is deployed to deepen fan engagement. The Power Bat promises to be another step in the same direction, and we look forward to the partnership with Anil Kumble and Microsoft in bringing it to our broadcasts.”
Kumble commented on the development as well: “Our vision is to bring sports closer to fans through interesting ways of engagement using real-time sports analytics. At the same time, it is important that the technologies used are seamless and do not disrupt the game or obstruct the players. With Microsoft, we have been able to create a secure and effective solution, and with Star India, we have a partner that can stimulate and excite fan engagement.”
Although the technology introduced by Spektacom has its first use case in cricket, for Microsoft, Anil Kumble and Star India this is the first of many sports where it can be used. Microsoft believes in leveraging its technology and its people to help sports teams and organizations solve their toughest challenges. By leveraging the company’s intelligent cloud and productivity solutions, sports organizations worldwide are connecting with fans, optimising team and player performance and managing their operations in new, innovative ways.
