MUMBAI: Indian Premier League franchise Kings XI Punjab (KXIP) has named Indian luxury men’s grooming brand Beardo as an official partner for the 2019 season.
Beardo’s logo will be visible on all caps and helmets of the KXIP players.
Beardo co-founder Ashutosh Valani stated: “We’re thrilled to be the grooming partners for Kings XI Punjab. They’re one of the most exciting teams in the league that have a united legion of devoted fans across generations and cultures. Keeping in sync with Beardo’s continuous effort to introduce new innovative product to our men’s grooming range, the association gives us a chance to showcase our merchandise at one of the biggest sporting events in the world.”
KXIP CEO Satish Menon added: “I welcome Beardo to Kings XI Punjab, knowing that we have the right partner with whom we can create a unique future with new ideas. We’re positive that this association will offer something new to our fans and also help us connect with new cricket enthusiasts. We look forward to a successful partnership with Beardo.”
