MUMBAI: Global professional networking platform LinkedIn has made live its #InItTogether promotional campaign on television during the IPL 2019 for the second year in a row during the cash-rich competition.
LinkedIn has more than 55 million users from India and through the campaign, the brand wishes to show people the power of following their passion and finding their dream jobs through the platform with the right connections.
“India is a strategic market for LinkedIn, and we are focused on helping our 55+ million members build fulfilling careers. Our #InItTogether campaign celebrates inspiring member stories of professionals who have leveraged their networks, pivoted to new industries, and created greater opportunity to get closer to their dream jobs. We hope their professional journeys inspire others to find their passion and go after their dream job,” LinkedIN APAC CMO Srividya Gopani stated.
The campaign has gone live on TV, OOH and digital platforms across India and their promos last for 15 seconds. LinkedIn has targeted hoardings, metro wraps and bus stops at popular locations in Mumbai, Bengaluru and New Delhi for its OOH creatives.
The #InItTogether integrated brand campaign was rolled out in the USA in January, followed by the UK earlier in the month and will spread across Europe, Australia and the UAE in the coming weeks.
