SHILLONG: I-League team Shillong Lajong Football Club has agreed terms to extend its long running partnership with McDowell’s No.1 Soda, a Diageo Group India subsidiary, ahead of the I-league 2017-18 season.
The association between Shillong Lajong and McDowell’s No.1 Soda has lasted for more than five years now and everyone at Lajong is thrilled to have them on board once again for another season, an official release states.
McDowell’s No.1 Soda and Lajong will be working together on various fan engagement activities like road shows and contests among many others throughout the season with the sole aim to promote football in the region.
McDowell’s Soda is one of the biggest brands in the country and has been very successful in the North East. They have been prominently been supporting football in Shillong and this collaboration and friendship is all about taking football to the next level.
Shillong Lajong will face I-League debutants Gokulam Kerala FC on 27th November at the JN Stadium Shillong at 8 PM.
Earlier Tuesday, Lajong and McDowell’s No.1 Soda in association with Red FM Shillong, conducted a bike and car rally across the city with Lajong players, coaches, management and fans actively taking part in it to announce the association between the two as well as promote the I-League matches that will take place in Shillong from November 27 onwards.
