BENGALURU: After Kolkata’s ATK, Star Sports has come out with a new TVC featuring last year’s Indian Super League (ISL) finalists Bengaluru FC with a mix of both Kannada and English, celebrating the different cultures of football fans who are united by the club, which is the city’s pride.
Conceptualized by creative agency Lowe Lintas and produced by Rawshark films, the promo captures the essence of Bangalore’s ekate sain Vaividhyate by showing that the city is a melting pot of people from all parts of the country. It is not the kilometers to travel, or the size of the city or even its popularity that truly defines Bangalore, it is the diversity of people. Bangalore has always been celebrated for its many cultures living in samarasya. And, it is this culture of Bangaloreans that has in turn, founded the love for the city and the football club.
The Namma Blues will have all the support of its fans to go one step further in Season 5 of the Hero ISL. One of the most successful clubs in Indian football in the last 5 years, the side features the likes of Indian captain Sunil Chhetri, Gurpreet Sandhu and Udanta Singh. They will kick off the new season on 30 September in a home game against defending Chennaiyin FC at the iconic Sree Kanteerava Stadium at 7.30 pm IST.
Bengaluru FC fans can catch all the HISL action in their favourite language, Kannada on Colours Kannada Cinema.
