MUMBAI: Days after bagging her first-ever endorsement deal with adidas, world champion U-20 athlete and Asian Games Silver medalist Hima Das has scored another one with the State Bank of India.
Das will be promoting the bank’s new digital initiative, YONO.
YONO gives SBI’s customers the opportunity to transact for all sorts of financial products and services which also includes insurance, at their own convenience courtesy its mobile app and website.
On its Twitter and Facebook pages on Wednesday, SBI confirmed the development with the tagline ‘What a Team! The fastest Indian and the smartest app.’
“Charging forward! We are thrilled to have Hima Das as the brand ambassador of #YONOSBI.”, SBI’s caption read.
IOS Sports and Entertainment, the Delhi-based sports marketing and talent management firm brokered the deal between Das and SBI.
