Bagzone Lifestyle Tuesday announced Ranveer Singh as brand ambassador for its athleisure brand – Lavie Sport.
The actor will be seen “inspiring the audience to elevate their active lifestyle while being in style with Lavie Sport’s vast range of products such as backpacks, duffle bags, briefcases, and other accessories like wallets and slings”. The collection is a perfect blend of functional, stylish, and durable products, per a company release.
The association with Ranveer “signifies Lavie Sport’s commitment to meeting the athleisure demands of today’s style-conscious youth while also staying relevant to its existing consumer base. Building on the brand’s fundamental principle of promoting an active lifestyle, Lavie Sport aims to provide bags that meet consumers’ daily requirements by offering durability, style, and enhanced security”.
Commenting on the collaboration, the CEO and founder of Lavie & Lavie Sport, Ayush Tainwala, stated: “At Lavie Sport, we are always in pursuit of excellence, and aim to set higher standards. We understand how dynamic the market is and strive to bring in the latest trends that appeal to our consumers. So, it’s only fitting that we welcome the man to Lavie Sport who has always been setting new standards of excellence with each step he takes. We are delighted to have Ranveer Singh join the family. He is an achiever, a fashion icon, a powerhouse of talent, and a vibrant individual who exuberates vivacity and every young Indian aspires to be like him. He is confident, passionate, and embodies the spirit of the modern Indian consumer and we believe he is the perfect face for Lavie Sport. Lavie Sport and Ranveer together are a power-packed combination for the gen-next consumers, and with this association, our brand aims to encourage Indians to lead an active lifestyle with the right set of products that meet their athleisure needs.”
Ayush further added, “The brand has seen enormous growth years and our vision is to take Lavie Sport to another level with this association. Today’s consumers are very conscious of the quality and styling of the product. A brand in this accessory category requires continuous innovation & introduction to new styles and designs that appeal to a large set of consumers. The association with Ranveer will help the brand to amplify customer growth. Moreover, going forward, Lavie Sport aims to offer more accessible products with a focus on convenience, comfort, and style.”
In the four years since its inception, Lavie Sport has grown exponentially, with a stronghold in backpacks and duffle travel bags. Furthermore, with the increasing popularity of the ‘athleisure’ segment and a growing interest in living healthy and fashionable lifestyles, Lavie Sport has recently introduced its newest collection of duffle bags, gym bags, backpacks, wallets, briefcases, and laptop bags. The entire collection is carefully crafted to support a dynamic way of life. It seamlessly combines practicality and style, offering products that are both functional and trendy. Each product from the Lavie Sport’s portfolio is aesthetically engineered and designed to perfection, following an intensive 5-stage designing and development process. Every bag stands out not just with its stylish persona and durable features but also with its finest and most multi-functional qualities.
Dynamically blending fashion with function, the brand consistently aims to redefine the active lifestyle range of modern youth that complements any outfit with a vast selection of colors and hues. Keeping in mind the Indian audience, their lifestyle choices, easy going attitude, and desire for athleisure fashion, the products are offered in affordable price brackets.
