NEW DELHI: Legends League Cricket Friday onboarded LNJ Bhilwara Group as the fourth franchise of the league for this season.
The $1.2 billion group, a household name in Rajasthan known for their apparels and garments, and recently diversified into EV batteries, is making its first investment in a sports business.
Adani Group, GMR Group and Manipal Education and Medical Group (MEMG) are the other companies that have acquired franchises in Legends League Cricket.
Vivek Khushalani, founder & chairman, Legends League Cricket said: “We welcome Mr Riju Jhunjhunwala of LNJ Bhilwara group to be part of the Legends League Cricket. When we went to him with this idea, his enthusiasm was such that we knew that he is going to be part of our team. We are glad that he finally decided and I thank him once again for all the support.”
Riju Jhunjhunwala, chairman of LNJ Bhilwara Group, said: “No sport can ever claim the love and popularity cricket has in our country. I am proud to be part of Legend’s clan which has religion like fan following. In my career, I have watched so many cricketers but this is a different feeling all together to be part of the game. I am really looking forward to this season and many more of them.”
LLC, which is being played in India for the first time, will kick off on September 16.
The upcoming edition of the league will have 4 teams playing from 16th September to 8th October in six cities. LLC will be played at the Eden Gardens at Kolkata followed by Lucknow, New Delhi, Cuttack & Jodhpur.
