MOTOGP’S COMMERCIAL RIGHTS holder Dorna Sports, S.L. has been renamed as MotoGP Sports Entertainment Group as of the 2026 season under new owner Liberty Media.
Dorna has served as the exclusive commercial and broadcast rights holder of MotoGP since 1992, seeing the championship through its biggest period of growth across the 21st Century.
“The new company name represents a clear vision for the future of MotoGP and reflects the evolution of the sport from a premier racing championship into a global sports entertainment platform with worldwide cultural impact and resonance,” a company release states.
The renaming follows the brand refresh in 2024 and captures the organisation’s ambition to expand beyond traditional motorsport boundaries embracing digital innovation, immersive fan engagement, global storytelling, and new forms of entertainment that complement the on track spectacle.
MotoGP Sports Entertainment Group CEO Carmelo Ezpeleta commented: “The company name change is much more than a new identity – it is a statement of intent. MotoGP has grown far beyond just a championship; it has become a global entertainment property followed passionately around the world.
“As MotoGP Sports Entertainment Group, we are building on years of continuous growth to accelerate innovation and global expansion, while always preserving the spirit and values that define our sport.”
The transition aligns with long term strategic initiatives designed to strengthen MotoGP’s reach across continents, broaden its appeal to younger and more diverse audiences, and elevate the fan experience on and off the track.
The group will continue to lead the commercial, sporting, and fan engagement development of MotoGP, Moto2, Moto3, the Road to MotoGP programmes, the World Superbike Championship, and the newly created Harley Davidson Bagger World Cup – strengthening its role across every level of elite motorcycle sport.
