LIV Golf has announced Scott O’Neil as its new chief executive officer, effective immediately.
O’Neil will drive the strategic vision, business operations, and global growth for the league and its 13 teams. Greg Norman, the public face of LIV Golf as its first CEO and commissioner, will remain involved with the organization.
“On behalf of the board of directors, we welcome Scott to the LIV Golf family, knowing he will capitalize on everything that has been accomplished over the past three years,” said LIV Golf board chairman Yasir Al-Rumayyan. “Scott has the passion, the tenacity, and the vision to continue leveraging LIV Golf’s position as a pre-eminent, global sports and entertainment company and to lead our amazing teams and players for years to come.”
“When we launched LIV Golf, there was no one that made more sense to lead the organization other than Greg Norman. I thank him for everything he has done to establish, launch and grow our league. He has been instrumental to LIV’s success.”
Prior to being named CEO of LIV Golf, O’Neil served as CEO of Merlin Entertainments, responsible for overseeing the business operations and global growth across its 140+ attractions in 23 countries. Before Merlin, O’Neil served as CEO for Harris Blitzer Sports & Entertainment (HBSE), a portfolio of professional sports, entertainment, and investment properties, where he oversaw more than $2 billion of growth in enterprise value centered on bringing innovation to the industry.
“The opportunity to lead a global sports league is a dream come true. I am grateful and humbly thank the members of the LIV Golf Board of Directors and its Chairman Yasir Al-Rumayyan for believing in my strategic vision, growth plan, and passion for this league,” said O’Neil. “LIV Golf is the world’s first global golf league and, with the best teams and players competing around the world, it represents sports entertainment at the highest level.
Announced as LIV Golf’s first CEO and commissioner in October 2021, Greg Norman was a pioneer who helped pave the way for its significant growth and success during his three years leading the world’s first global golf league, including establishing its groundbreaking team and competition format, roster of the world’s top golfers and connections to many of the best courses in the world.
“First and foremost, congratulations to Scott. He is exactly the type of experienced professional who understands the unique and powerful combination of entertainment and sports that LIV Golf exemplifies. The league will be in very good hands with him at the helm,” said Norman.
“I started this journey more than 30 years ago, knowing in my heart and mind that the game of golf and its professional players were undervalued, delivering a product that felt stagnant. With LIV Golf, we changed the game forever. None of this would have been possible without the vision and leadership of LIV’s chairman Yasir Al-Rumayyan. He always knew what was possible and he never wavered from his belief that golf and the business of golf could be more than it was in the past.”
“I couldn’t be prouder of what we’ve accomplished or more pleased with where the league stands today. I’m excited to pass the baton of day-to-day management and continue to help do what I can to grow LIV Golf.”
LIV Golf recently released its full 2025 schedule, which includes six U.S. destinations.
