LONDON: Newly-crowned English Premier League champions Liverpool FC have appointed Matt Scammell as their new commercial director.
Scammell was most recently head of global sponsorship sales for Liverpool’s arch rivals Manchester United.
The appointment comes soon after Liverpool’s confirmation on July 16 that Olly Dale, its now former commercial director, had “decided to leave the club after eight years”.
Dale, who had joined Liverpool from Fenway Sports Management, the marketing arm of Fenway Sports Group, was responsible for expanding Liverpool’s sponsorship portfolio including partnerships across training kit and shirt sleeves, renewals with key long-standing partners, helping to lead pre-season tour events and expanding the club’s soccer schools business.
