SAN JOSE, Calif.: Extreme Networks Tuesday announced that Premier League giants Liverpool FC has selected the cloud-driven networking company as its Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in a multiyear partnership.
The deployment will begin later this year.
As a part of the agreement, financial terms for which were not disclosed, Extreme will outfit Anfield stadium with Extreme Wi-Fi 6E access points to deliver the latest generation of wireless connectivity and enable fans to take advantage of digital amenities like mobile ticketing and concessions and participate in-stadium activities like non-fungible tokens (NFTs). It will also provide the Club with the infrastructure to roll out innovative and immersive new services like AR/VR in the future.
With ExtremeAnalytics, Liverpool FC will gain real-time data, including fan foot traffic, app usage across the stadium, popular concessions and points in the match when fans are most digitally engaged. These insights will enable Liverpool FC to make data-driven decisions, deliver more personalized fan experiences and improve operational efficiencies on match day.
The wireless network will be managed by ExtremeCloud IQ, which helps stadium officials monitor and control Wi-Fi capacity and efficiency, configure devices and gain visibility into real-time analytics. This will help the Club streamline management and performance of the network and scale IT operations within Anfield stadium.
