NEW DELHI: Independent esports and live streaming platform Loco is celebrating its third-year anniversary with a week long #LocoLevel3 campaign.
During this campaign, Loco will be hosting product releases and content. These include new fan quests, interactive confetti feature, fan-requested sticker packs, 3x rewards on the platform.
As per a company statement, in the last 3 years Loco has witnessed 7x DAU growth, 3x active streamer growth, and 47x growth in live watch hours. Quoting data from Sensortower, during the last year, Loco achieved a 65% market share (by DAU) in the game streaming sector. It coupled high market share with users spending upwards of 50 minutes a day watching live content on the platform.
During the campaign week Loco will roll out a new ‘Quest’ feature. ‘Quests’ will serve as an educational tool for new users and become a loyalty club for “power” users. The feature will be customised over time for every individual content creator so that they can run loyalty programs for their own audiences in the way they see fit.
In addition to this feature release, the platform, which claims 55+ million users, is hosting a week-long series of live streams featuring creators with a combined following of over 5 million. This includes gaming industry names such as Alpha Clasher, Tbone, Mamba, The Bella, Eagle Gaming, MenAtArms, TXA Gaming, 8bit Goldy and Vltfa2, all under one roof to perform a series of challenges, games, and IRLs. The week is set to end with a “mega” showdown between ScoutOP vs Eagle Gaming Op going head-to-head in Valorant matches.
Commenting on the occasion, Anirudh Pandita and Ashwin Suresh, founders, Loco, said, “We are thrilled to announce the #Locolevel3 – a celebration of Indian gaming. Over the past three years we have seen gaming emerge from a niche hobby to a mainstream passion and Loco has played an integral part in that evolution.”
