Athletic apparel company lululemon has named seven-time Formula 1 World Champion Lewis Hamilton as its newest brand ambassador.
The collaboration will provide Hamilton with high-performance activewear for training, recovery, and lifestyle needs while integrating his insights into future product development and innovation.
Hamilton is not only one of the most decorated drivers in Formula 1 history but also a recognized figure in fashion and advocacy. With a record number of Grand Prix victories, podium finishes, and pole positions, his impact on motorsport is unparalleled. Beyond the track, Hamilton has used his platform to champion diversity, equity, and social justice, aligning with Lululemon’s broader commitment to wellness and inclusivity.
“lululemon product is such high quality, looks amazing, and ultimately delivers the performance I need it to,” said Hamilton. “I’m excited to partner with a brand that embraces a holistic approach to wellness. Together, we want to inspire our communities to be the best versions of themselves.”
As part of the partnership, Hamilton will work closely with Lululemon’s research, innovation, and design teams, contributing to the development of athletic and lifestyle collections. Additionally, the brand’s Centre for Social Impact will collaborate with Hamilton’s global foundation, Mission 44, to incorporate movement and mental health initiatives into their efforts to create more equitable opportunities for young people.
“We’re thrilled to welcome Lewis to the lululemon collective as our newest Ambassador. Lewis is a game-changer in every sense of the word. His relentless commitment to performance, wellbeing, and impact align completely with what we stand for at lululemon,” said Nikki Neuburger, chief brand and product activation officer at lululemon. “We’re excited to partner with Lewis to innovate, inspire, and create positive change together.”
Hamilton will also be a key figure in lululemon’s upcoming global campaign, No Holding Back, which highlights the dedication required to succeed in high-performance sports and daily training. The campaign showcases Lululemon’s latest men’s training apparel, including the Metal Vent Tech franchise, reinforcing the brand’s emphasis on performance and well-being.
Hamilton joins a growing roster of lululemon ambassadors, including PGA golfers Min Woo Lee and Max Homa, ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez, NFL Wide Receiver DK Metcalf, NBA player Jordan Clarkson, and NHL player Connor Bedard.
