MADISON MEDIA has taken full ownership of digital agency HiveMinds, raising its stake from the 51% acquired in 2017 to 100%. Deepti Bhadauria, the agency’s chief strategy officer, will step up as CEO and report directly to Ajit Varghese, Madison Media’s recently appointed partner and Group CEO.
Since the initial investment in 2017, HiveMinds has expanded its revenues 12-fold and worked with over a 100 clients under the leadership of founder Jyothirmayee JT. Jyothirmayee will now transition into an advisory role.
Bhadauria says, “Jyothi’s visionary leadership has shaped HiveMinds into an organization that consistently sets new benchmarks in performance, innovation, and talent development. As we move into the next phase, my focus is on amplifying this impact—delivering greater value, sharper innovation, and measurable outcomes that strengthen our clients’ market leadership.”
Varghese commented: “As businesses increasingly seek measurable impact alongside strong brand equity, we are bridging the gap between storytelling and commerce. Our goal is to create future-ready solutions that deliver both growth and trust for clients. In today’s market, brand and performance are no longer separate conversations—they are one.”
Madison World chairman Sam Balsara added, “I am immensely proud of what HiveMinds has been able to achieve in the last 8 years and the unique position it holds in the industry. I can see HiveMinds grow from strength to strength in the coming years.”
