MANCHESTER: Premier League champions Manchester City have upgraded their multi-year global partnership with PepsiCo-owned sports energy drink brand, Gatorade. As a result, Gatorade becomes the official sports nutrition partner of the men’s as well as women’s teams respectively.
The club’s women footballers will have access to the elite Gatorade portfolio of sports fuel products, equipment and cutting-edge science through the Gatorade Sports Science Institute (GSSI) to help the players prepare and perform at the highest level during their training sessions at City Football Academy and on match days.
The mission of GSSI has always been to help athletes optimize their health and performance through research and education in hydration and sports nutrition.
At the Academy Stadium, where City’s women’s team play all their home matches, Gatorade will have a match day LED presence, as well as bespoke dugout branding for all FA Women’s Super League and domestic cup home matches.
Gatorade and Manchester City will also work together to create informative video content that fans across the world will be able to enjoy via the club’s digital channels.
Manchester City head of women’s football Gavin Makel stated: “Everyone at Manchester City is excited to welcome Gatorade as an official partner of our women’s team. As a market leader in the sports fuel industry, Gatorade’s knowledge of what it takes to power athletes to perform is unparalleled and we look forward to collaborating with them to help fuel our athletes on the pitch.”
Gatorade International CMO Lina Nawas added: “Gatorade has decades of experience partnering with the world’s elite athletes and clubs. Expanding our ongoing partnership with Manchester City to now also fuel the women’s team is a wonderful opportunity to work with one of Europe’s best women’s football teams as they continue to challenge for titles.”
