MANCHESTER UNITED have announced a three-year partnership with The Coca-Cola Company, naming Coca-Cola as the club’s official carbonated soft drinks partner across the United Kingdom and Europe.
The deal will see Coca-Cola front and centre on matchdays and fan experiences, providing supporters with a wide range of refreshments at Old Trafford and beyond. The agreement includes pouring rights for Coca-Cola, Coca-Cola Zero, Diet Coke, Fanta, Fanta Zero, Sprite, Sprite Zero, Dr Pepper, and Dr Pepper Zero.
Beyond matchday service, Manchester United and Coca-Cola will collaborate on fan activations, digital content, and community initiatives, designed to deliver memorable experiences for fans across the UK and Europe.
The announcement comes as Coca-Cola steps up its presence in English football, with the Premier League also confirmed the brand as its official soft drink partner in a separate three-year deal beginning in the 2025/26 season.
Manchester United chief business officer Marc Armstrong said, “Coca-Cola and Manchester United are two of the world’s most iconic brands, each with a proud history of bringing people together. We are forming a partnership that will go beyond matchday refreshments at Old Trafford – creating engaging and memorable experiences that connect our fans to the club in fresh and impactful ways.”
Coca-Cola senior marketing officer Elodie Peribere added, “Manchester United is one of the most iconic clubs in world football, with a legacy of greatness and a fanbase that spans generations. We’re proud to partner with the club to deliver uplifting and refreshing experiences for supporters through our leading carbonated brand, Coca-Cola.”
