MEDALLIN SPORTS has acquired the rights to the Archery Premier League, currently being held in New Delhi from 2–12 October, marking another decisive step in the company’s rapid growth trajectory.
The acquisition adds to Medallin’s expanding portfolio of marquee properties, which already includes the Global Chess League (GCL) and Ultimate Kho Kho (UKK).
With this move, Medallin reinforces its position as a driving force behind the professionalisation and commercialisation of emerging sports in India, known for creating, managing, and scaling leagues that seamlessly blend global benchmarks with local passion.
From executing the GCL in Dubai and London in partnership with Tech Mahindra and Amit Burman (Dabur Group) to transforming indigenous formats through Ultimate Kho Kho, Medallin has consistently delivered world-class sports entertainment rooted in Indian ethos. Now, through the Archery Premier League, the company aims to propel the sport into the mainstream with modern storytelling, innovative formats, and fan-first engagement strategies.
Medallin Sports founder Varun said, “Indian sport is entering a golden decade—and leagues will be its growth engine. From managing the Global Chess League at international venues to creating indigenous properties like Ultimate Kho Kho, we’ve shown that we can build leagues athletes aspire to play in, brands want to back, and fans want to follow. With the Archery League, we’re excited to bring one of India’s most powerful Olympic sports into the spotlight, with campaigns designed to inspire and engage new-age fans.”
