MUMBAI: Patna Pirates – Pro-Kabbadi League’s most successful franchise – have brought on board sport marketing & sponsorship management company Meraki Sport & Entertainment to “help define the franchise’s brand”.
Meraki will work towards defining and augmenting the Patna Pirates’ brand by leveraging partnerships, improving fan engagement and unlocking new avenues for storytelling via both offline and online channels, an official release states.
Speaking about this partnership a representative from Patna Pirates said: “With three titles in five years, while we have established our credentials on field, we thought the time was right for us to work towards further enhancing our brand and take it to the next level, with a pan-India recall and following. We look forward to working with Meraki who will help us align our core values to our expressions and thereby defining brand Pirates.”
“With numerous leagues and teams, India’s sporting landscape today offers sponsors & potential fans a plethora of options. It is therefore even more imperative that franchises transition from being a team to becoming a sustainable brand. Kabaddi has grown from strength to strength and Patna Pirates has dominated the sport on field. Using our proprietary brand alignment tools, we will be looking to extend this success off field too,” said Ajit Ravindran, managing director, Meraki Sport & Entertainment.
