NEW YORK: UFC, the world’s premier mixed martial arts organization announced a historic, multi-year marketing partnership with Trifecta Nutrition, USA’s largest all-organic meal delivery service company.
Trifecta becomes UFC’s first-ever “Official Meal Delivery Partner”, creating a brand-new sponsorship category for UFC. The company will also have a branded presence at the UFC Performance Institute, the state-of-the-art athlete training facility in Las Vegas, and an activation presence at UFC’s live events.
UFC and Trifecta will also collaborate on a co-branded video series and social media campaigns, and the latter will utilize UFC branding to create custom delivery boxes and to promote national sweepstakes for UFC events.
“We’re excited to bring Trifecta on board to create a new partnership category for UFC,” said Paul Asencio, UFC Senior Vice President, Global Partnerships. “Meal delivery is a rapidly growing market, and the quality meals and industry leading service Trifecta provides can benefit both fitness-conscious athletes and everyday consumers.”
“UFC is the ideal partner to help us evangelize clean eating and further spread the word about the weight management advantages of healthy meal prep and meal delivery with Trifecta,” said Greg Connolly, Trifecta Co-Founder & CEO.
“We have the opportunity to showcase our true value to the fans of UFC with some of the exciting programs we are rolling out together in the coming months.”
UFC and Trifecta first collaborated in November 2017 for UFC 217: BISPING vs. ST-PIERRE at Madison Square Garden, where the companies unveiled a co-branded training and nutrition video featuring former UFC bantamweight champion Cody Garbrandt.
In addition to Garbrandt, Trifecta boasts an impressive roster of athletes and celebrities such as “Fittest Man on Earth” Rich Froning, actor Liam Hemsworth and Wonder Woman/Justice League actor and CrossFit star Brooke Ence, along with more than 130 additional NFL players, celebrities and celebrity athletes.
