MUMBAI: One Dream – Mumbai Indians’ campaign film of IPL 2022 unveiled Tuesday – captures the aspirations and hopes of cricketing talent across the country.
The film is a part of the Mumbai Indians’ campaign ‘Khelenge Dil Kholke’, it brings to the fore, the aspect around identifying and backing young talent, which is one of Mumbai Indians’ core strengths.
The campaign film gives a creative expression to the contribution of Mumbai Indians to Indian cricket through its constant encouragement, support and environment provided to young talent to express themselves and fulfil their dreams of playing for India.
“One Dream”, in the #KhelengeDilKholke campaign captures how if you really commit to putting in your best in terms of hard-work and determination, then the dream is yours to achieve. The campaign also features fresh young talent from the Mumbai Indians squad – Tilak Varma, Aryan Juyal, Rahul Buddhi, Ramandeep Singh, Hritik Shokeen and Arshad Khan. These youngsters have the opportunity to follow in the footsteps of Rohit Sharma, Jasprit Bumrah, Hardik Pandya, Suryakumar Yadav and Ishan Kishan amongst many others, who have played with all their heart with Mumbai Indians and today, represent the national team.
Anurag Agnihotri, managing partner – Creative, Ogilvy, noted: “Cricket is the ultimate karmabhoomi for many young Indians. Many have come from different walks of life to give wings to this one dream. And success hasn’t eluded them. Mumbai Indians and this film stand firm testimony to that fact and will continue to do so. The creative idea explores the undying spirit of our young cricketers. To never give up and to believe in your dreams. Because it doesn’t take time to go from gully cricket to international cricket. It’s just a matter of faith and the right direction. After all, dreams do come true.”
“One Dream, forms a part of the #KhelongeDilKholke campaign, which will feature a 360-degreeexecution strategy with a series of creatives that will run through the course of the season.
