MUMBAI: Mia by Tanishq announced Friday that the jewellery brand is partnering with Royal Challengers Bangalore’s first all-women team as principal sponsor.
After a successful collaboration with Indian Olympic women athletes last season, the jewellery brand is stepping it several notches in terms of profile with cricket.
As per an official release, the “collaboration with RCB is a step ahead in making Mia more inclusive and diverse”.
Speaking about the association, Shyamala Ramanan, Business head, Mia by Tanishq, said, “Mia celebrates the modern woman achiever, who is fiercely independent, liberated, unapologetic about her choices, exuberates confidence, is a go-getter, and whose aura lights up everyone’s lives. All the women players are trailblazers and each one of them is independent, a dreamer, an achiever, and self-expressive – they espouse everything that a Mia woman is. The association has brought in perfect synergy as Mia is a brand for the contemporary Indian woman who believes in realizing her dreams and that she is limited only by her vision which is exactly what our athletes believe in.”
Rajesh Menon, head & vice president of RCB, added, “RCB is thrilled to partner with Mia by Tanishq, a brand that fits perfectly with our vision on the WPL franchise and how we wish to scale our marketing program with the help of like-minded partners. We look to build on the integrated marketing & communication plan from this season to a longer-term partnership.”
