MUNICH: Global B2C marketing automation company, Selligent Marketing Cloud, Wednesday announced leading German sportswear brand Puma as a client.
Puma will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalized content to consumers in Europe.
Selligent Marketing Cloud will enable Puma to provide an enhanced consumer experience by ensuring that every interaction with the brand is unique and always relevant. With customers that span countries and languages, Puma will use Selligent Marketing Cloud to drive dynamic and live content – whether it’s to integrate local language and product names, or to surface stock levels and relevant offers for a nearby store – all in real-time.
“The Selligent Marketing Cloud team demonstrated a true understanding of our business needs and a passion for working closely together as strategic partners,” said Rasmus Soerensen, eCommerce manager Europe at PUMA. “Putting Selligent Marketing Cloud’s technology at the heart of our marketing will allow us to bring deeper contextual relevance and personalization to our digital campaigns, while making our day-to-day marketing operations more simple and efficient. We look forward to growing this partnership as we continue to evolve how we communicate with our European customers.”
