MotoGP has reached another milestone: 50 million fans across social and digital platforms.
Last season MotoGP celebrated the 40m followers mark, and now it’s a 25% increase as a history-making 2023 season ramps up to its final crescendo.
The road to 50m has been paved with more live content, more graphic content, more ways to interact and more ways to get the very best the Championship has to offer.
MotoGP’s social media is about bringing the sport – and the riders – closer to fans than ever before, from rider parade collabs with fans around the world to broadcast channels delivering curated content directly to every follower. On WhatsApp, the “best bits of news” has been sent to more than four million fans, making MotoGP the owner of one of the biggest channels in sport, globally.
The riders have also been put on the other side of the camera as one of the grid plays photographer on the parade, creating galleries of everything from the artistically lacking yet visually entertaining to a fair few shots that could be professionally accredited for. Fans can get creative too, with two new Snapchat Lenses and two new TikTok filters launched in the last two seasons.
Inside the Paddock and the Grid Walk is now also available on TikTok and Instagram as followers around the world get to tune in for true behind the scenes sneak peeks, getting everyone in gear for both the Tissot Sprint and the Grand Prix race. Those newer to the sport can also take deeper dives thanks to an range of playlists on YouTube, including tech videos, explainers, historic races and documentary series.
Sponsored, organic content has also grown as some of the sport’s biggest partners get social, and there are more challenges and ways for fans to interact across the board as brands reach out to that audience of more than 50 million – delivering high value content with high production value too. 50 million is also only part of MotoGP’s wider ecosystem, with riders, teams and MotoGP official channels together creating a community of more than 120 million – a global audience with reach into the billions.
