MotoGP is launching a new AR lens on Snapchat to give fans a new, immersive way to engage, while the 2022 Championship is in full swing.
This new activation gives them a chance to show their creative flair, designing their own helmet.
This new AR lens is called MotoGP Lens, allowing fans to see how they’d look as a MotoGP rider by designing their own helmet in augmented reality. Helmets are a crucial part of a rider’s equipment – often the most personal – and every racer has to design theirs at some point in their career. With the new MotoGP Lens on Snapchat, fans across the globe can now design their own helmet. From choosing their favorite colours to picking the hottest designs, adding fun stickers and more, fans can get creative to see how they would look as racers in the world’s fastest motorcycle racing Championship – and then share their creations with their community.
The AR Lens can be found on @motogp’s Snap Star account where stories and spotlights of the sport are shared. The MotoGP Lens is another addition to MotoGP’s presence on Snapchat and across social media.
