NEW DELHI: Neuberg Diagnostics, India’s fourth-largest diagnostics lab chain, Wednesday announced the signing of MS Dhoni as a brand ambassador for the next two years.
The former Team India skipper and captain of Chennai Super Kings will advocate for Neuberg’s health and wellness campaign and convey its efforts towards empowering every citizen with better and affordable healthcare.
Aishwarya Vasudevan, Group chief operating officer, Neuberg Diagnostics, said: “Our next milestone is to spread the message of getting proactive with health rather than reactive. In line with this, we have curated our awareness campaign on health and wellness. To catapult the reach of this campaign, we could not have found a better-suited role model than MS Dhoni.
“With MS Dhoni as our health ambassador, we will encourage the use of preventive healthcare services, engaging people across age groups and geographies. We are honoured to have him on board as our partner to drive this Initiative.”
On the back of growing footprints, the company has been seeing robust growth. In the four years since its inception, with a presence in three continents, the company ended its FY21 with revenues of Rs 8 billion, and on back of its differentiated offerings, it is aiming to close FY22 with revenues of Rs 10 billion. In an ongoing year, the company plans to set up more than 200 labs and 3,000 collection centers, located across the world. Dhoni will also enable the company to generate brand recall in newer markets across India as a brand ambassador.
The company will soon release Dhoni’s campaign on all media platforms, including television, print, outdoor, and digital.
