The fast-growing D2C insurance brand ACKO onboarded MS Dhoni as an investor and brand ambassador.
As part of this long-term collaboration, Dhoni has invested in ACKO via his family office, Midas Deals. His investment reflects a deep conviction in ACKO’s vision to transform insurance into a brand that’s loved across India—by making it simpler, smarter, and more in tune with the needs of today’s urban consumer.
Dhoni commented, “As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated. ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”
ACKO founder Varun Dua said, “Dhoni’s association with ACKO isn’t just a brand collaboration but it is a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey: customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for – trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India. Together, we aim to make insurance simpler, more relatable, and truly loved by the people.”
