MUMBAI: Former India cricket captain Mahendra Singh Dhoni has teamed up with GSK to raise awareness about the need for 6 in 1 vaccination.
As part of the campaign, Dhoni features in a newly released video which draws a parallel with hitting a six in cricket and explains how the 6 in 1 vaccination for infants provides protection against six diseases in one injection.
The tagline of the campaign encapsulates the key benefits of the combination vaccine: less injections, less pain.
Speaking about his involvement in the campaign, Dhoni said: “I was eager to join GSK in raising awareness about 6 in 1 vaccination. Combination vaccination means that infants get the same kind of protection but with fewer injections. Less pain for them. And I am sure all parents would agree – less pain for us too!”
The campaign will run across multiple media formats including videos on TV, digital videos on YouTube, a website, and at paediatricians’ clinics.
