NEW DELHI: Muthoot FinCorp, one of India’s leading non-banking financial companies and flagship entity of Muthoot Pappachan Group, also popularly known as Muthoot Blue, will continue as the lead sponsor of Royal Challengers Bangalore for the third consecutive year.
As part of the deal, Muthoot FinCorp logo will be prominently placed on Royal Challengers Bangalore’s match and training jerseys and the collaboration will also look to further connect with millions of fans across the country with social media integrations as well as TV commercials featuring RCB players.
Muthoot Blue, which has been at the forefront of supporting and encouraging sports in India, intends to communicate the purpose and benefits of its services to the common man through this partnership, aimed at transforming people’s lives.
Muthoot Blue, the significant entity in the Indian business landscape with operations across the country through 4,200-plus branches and over 26000 employees serving over five million customers, has been an emerging force in the Indian sporting industry with its long-term investments in several sporting events and initiatives that include cricket, football, volleyball, kabaddi, alongside other sports.
The Faf du Plessis-led Royal Challengers Bangalore began their campaign on Sunday on a losing note against Punjab Kings at the DY Patil Stadium in Navi Mumbai.
The 15th edition of the IPL kicked off on Saturday, March 26.
