LONDON: Serie A club SSC Napoli has made history by being the first football team in the world to have an exclusive store selling their kit and merchandise on Amazon, the world’s largest e-commerce platform.
Initially, it will be visible in Europe on amazon.it, amazon.fr, amazon.de, amazon.co.uk and amazon.es. The agreement has also kept Napoli’s expansion to the North American market in mind, which will ensure millions of fans around the world getting faster and easier access to Napoli’s products on Amazon.
The page also features animated content that will be regularly updated as a fan engagement initiative.
“Napoli have become a regular fixture among the top 20 clubs in UEFA rankings, have over 40 million fans worldwide as well as a further 120 million with a passing interest,” said Napoli president Aurelio De Laurentiis.
“It is very important to us to be able to offer them easy access to our merchandise, and Amazon offer extraordinarily efficient distribution and order management services.”
