MUMBAI: The National Basketball Association (NBA) Friday announced the first-ever broadcasts of live NBA games that will air during prime time in India.
From March 11 – April 8, the NBA will schedule a weekly game for live prime time broadcast in India every Sunday at 10 pm on SONY SIX, SONY SIX HD, SONY TEN 3 and SONY TEN 3 HD.
This builds on the league’s NBA Sundays campaign, a weekly live prime time game on Sunday evenings in Europe and Africa.
The five games airing in India will feature some of the league’s biggest stars, including the Cleveland Cavaliers’ LeBron James, the Oklahoma City Thunder’s Russell Westbrook and the Philadelphia 76ers’ Joel Embiid.
As part of the live broadcasts, the NBA and SONY SIX will host a series of pre-game activities, fan events and viewing parties across Mumbai and Delhi. Additionally, NBA Around the Hoop, a localized NBA wraparound studio show hosted by a panel of Indian basketball experts, will air around all five live games.
“We are excited to bring prime time games to India for the first time to help meet the growing demand fans in India have for live NBA content,” said NBA India managing director Yannick Colaco. “The NBA Sundays campaign is part of our continued commitment to customize exciting NBA content for local audiences, and fans in India will have access to a tremendous schedule of live games during primetime featuring some of the league’s top players.”
“Providing primetime coverage of NBA games on Sony Pictures Sports Networks gives every basketball fan easy access to all the NBA action,” said Rajesh Kaul, president, Sports and Distribution Business, Sony Pictures Networks India. “Our collaborative efforts with the NBA continue to help us engage with existing fans and develop new fans. We will strive to grow the NBA’s presence in India and expand its reach in the coming years.”
