MUMBAI: West Indies’ top T20 domestic competition, the Hero Caribbean Premier League, has announced that it plans more promotional activities around the tournament with one of its principal sponsors, Nestle.
Their sponsorship deal that began in 2017, is expected to expire next season.
At every match, Nestle will provide exciting giveaways, interactive games and barista stations to fans. Supermarkets and stores throughout the Trinidad and Tobago region will also be promoting the event via Nestle. Players will also receive all Nescafe products in their dressing rooms and hotels.
Business executive officer, Nestle Anglo-Dutch/Caribbean, Robin Cumberbatch described the partnership as a “perfect alignment between a Premier League and a premium range of coffees”. He also hinted that the Nescafe brand will be “owning moments,” both before and after each game, so fans should “stay tuned.”
Pete Russell, Hero CPL’s COO said: “We are delighted to be associated with such a prestige brand and have really enjoyed our partnership with Nestle thus far, not least because the Hero CPL has such a grueling schedule for the teams and Hero CPL staff and their wonderful products kept us going.”
