MUMBAI: Broadband service Netplus Friday announced its association with Tapsee Pannu’s new film ‘Shabaash Mithu’, a biopic based on the life of the ace women cricketer Mithali Raj.
The TV collaboration seeks to build greater acceptance for the reliable connection services that helps in navigating through the complex rules of internet connections.
This biopic has been conceptualized around the biography of Mithali Raj. The commercial depicts an innovative approach for drawing a parallel relevance between the movie’s theme and that of the offerings of Netplus broadband services.
Tapasee is seen narrating Mithali’s struggles and ways in which making better connections with coach and his teammates have been contributing towards optimum performance similar to the way Netplus broadband services does by providing high speed internet, unlimited data, premium OTT content or free voice calls at affordable prices.
Speaking on the association, S Gurdeep Singh, chairman, Netplus parent Jujhar Group, said: “This association with Tapsee Pannu starrer ‘Shabaash Mithu’, re-affirms our commitment towards the narratives that matter and impact our users. We take pride in associating ourselves with the journey of Mithali Raj, who is an inspiration to many.”
Commenting on the association Ajit Andhare, COO of Viacom18 Studios, producers of the biopic, said: “Shabaash Mithu celebrates the determination, commitment and resilience of a legendary cricketer like Mithali Raj. I am happy to partner with a brand like Netplus that embodies the same spirit of commitment and dedication to build a connected India.”
‘Shabbash Mithu’ is slated for release on July 15.
