NEWCASTLE UNITED FOOTBALL CLUB has announced a new partnership with Visa, aimed at delivering unforgettable experiences and exclusive opportunities for fans beginning with a series of special activations in Saudi Arabia.
Throughout the upcoming season, Visa customers in Saudi Arabia will have the chance to win special experiences, including VIP matchdays at St. James’ Park, meet-and-greets with Newcastle United players and legends, behind-the-scenes access, official club merchandise, and more.
The partnership highlights the rapid international growth of Newcastle United’s fanbase, particularly across the Middle East. Support for the Magpies in Saudi Arabia has risen by double digits year on year, reflecting both the club’s expanding global presence and the region’s deep-rooted passion for football, per a media release.
Newcastle United chief commercial officer Peter Silverstone said, “We are delighted to partner with Visa to bring extraordinary experiences to our growing global fanbase, beginning in Saudi Arabia. The Middle East is a key market for Newcastle United, with digital engagement increasing by more than 20% annually for the past two years. This partnership demonstrates our commitment to engaging supporters worldwide, while Visa’s expertise in delivering exceptional consumer experiences ensures we can reward our fans’ incredible loyalty.”
barq deputy CEO & co-founder Saad Almuhanna added, “We are delighted to partner with Newcastle United and support its future ambitions, noting its massive fan base and the strong emotional bond it shares with its supporters. barq will work to strengthen the club’s position as a leading force in the English Premier League and European competitions, which feature many football stars of high technical and commercial value. We are committed to building a solid partnership with the club and providing the best solutions and services to achieve success.”
Visa regional general manager Saudi Arabia, Bahrain, and Oman Ali Bailoun shared, “Saudi Arabia is a dynamic and fast-growing market for football, and we are proud to partner with Newcastle United and barq to deliver unique, memorable experiences for fans here. This collaboration brings together the passion of Newcastle United’s Saudi supporters with the convenience and innovation of Visa’s payment solutions. Together, we will bring fans closer to the action than ever before.”
