PARIS: The Qatar National Bank (QNB), the largest financial institution in the Middle East and Africa, announced Sunday the appointment of Brazilian football star and Paris Saint Germain player, Neymar Jr, as the group’s global brand ambassador.
The agreement grants QNB all exclusive marketing rights of Neymar Jr as a brand ambassador of all the group’s marketing campaigns and advertising platforms in which he will appear across its major businesses.
The partnership with Neymar Jr underpins the bank’s key values that reflect its commitment and passion to provide its global community of customers around the world with the best banking products and raise its $4.2bn valued brand’s visibility in support of its vision to become a leading bank in the Middle East, Africa, and South-East Asia by 2020.
The footballer has an extraordinary social-media presence; where he boasts a total follower count of 209 million across Facebook, Twitter and Instagram.
QNB Group GM of Communications Yousef Darwish said: “We are delighted to welcome Neymar to the QNB family; a man who shares many of the same values with our brand and who is always looking for opportunities to reach greatness. Named one of the 100 most influential people in the world, Neymar Jr is a true sport icon who inspires fans worldwide to strive to reach the ultimate standards of excellence.
“Neymar Jr is undoubtedly the best brand Ambassador with whom we share the same values that will bring a lot of passion to deliver an exceptional experience to our customers. This partnership with Neymar Jr enhances our brand awareness in international markets, where QNB puts great devotions, in line with our global business strategy, and further strengthens our leading efforts to develop the communities where we operate across our growing international network.”
Neymar’s father, Neymar Santos Sr said: “We are very pleased to be partnering with QNB. Neymar Jr shares the same values with QNB and its constant pursuit of excellence and achieving great results in every game. “We are happy to support QNB’s efforts to bring football community together through football and inspire people not to only pursue success but challenges, to be better.”
