Cosm, the immersive technology company that broadcasts live sports events using “shared reality,” is partnering with the National Football League, the company announced Monday.
As part of the deal, Cosm will produce and distribute NFL games at its venues throughout the rest of the 2024 season.
The deal includes broadcasting every Thursday night football game on Amazon, all Sunday night games on NBC, every Monday night football game on ESPN and select games on Sunday with Fox, NBC reports.
The company, founded in 2020 by Mirasol Capital, uses a 360-degree dome with giant 12K+ LED screens to offer viewers a fully immersive “shared reality” experience that mirrors being at the game.
The domes fit about 700 people. Cosm uses a dynamic pricing model, similar to concerts or live sports.
“What’s so unique about a property like the NFL is that fandom is everywhere,” said Jeb Terry, president and CEO at Cosm. “We see fans coming in wearing jerseys, bringing the Terrible Towel, bringing cow bells, having an absolute blast, like they’re at the stadium themselves.”
The company did not disclose the financial details of its deal with the NFL.
Cosm already has deals in place with the NBA, UFC, ESPN, NBC Sports, TNT Sports, Fox Sports and Amazon Prime Video.
As fans’ viewing habits are changing, Cosm is finding rapid success in its tech-forward model.
NBC quotes Terry as having said the venues are already seeing repeat customers and they will soon be introducing membership rewards and season passes.
In July, the company raised more than $250 million in funding to expand globally. Cosm is valued at more than $1 billion, and its investors include sports heavyweights such as former Milwaukee Bucks owner Marc Lasry, Cleveland Cavaliers owner Dan Gilbert and co-managing partner of the Philadelphia 76ers and the New Jersey Devils David Blitzer, NBC further reports.
NFL deal highlights
Cosm will broadcast NFL games across networks on Thursdays, Sundays and Mondays.
The immersive experience, with a 360-degree dome and giant 8K LED screens, allows people to feel as though they are at the game.
Cosm has locations in Los Angeles and Dallas, with plans for another venue in Atlanta and more down the road.
