NIPPON PAINT INDIA, part of the NIPSEA Group, has announced a partnership with Punjab Kings as the franchise’s official partner for the 2026 season of the Indian Premier League.
As part of the agreement, the Nippon Paint logo will appear on the right sleeve of the Punjab Kings jersey throughout the tournament.
The partnership was formally unveiled at a launch event where the franchise revealed its jersey featuring the Nippon Paint logo on the sleeve. Both the Nippon Paint brand and the Punjab Kings kit prominently feature red and blue, creating a strong visual alignment between the brand identity and the team colours.
Adding a creative element to the occasion, the companies also introduced “Blobber Sher”, the Nippon Paint x Punjab Kings Blobby mascot. The character symbolises strength, energy and the fearless spirit associated with the franchise. Blobber Sher will play a central role in fan engagement initiatives, digital activations and retail experiences during the IPL season, extending the partnership beyond the stadium.
Through the collaboration, the company plans to roll out a range of fan engagement activities, integrated marketing initiatives and digital campaigns, along with enhanced retail visibility programmes throughout the tournament.
Nippon Paint (India) Group managing director Sharad Malhotra said, “We are delighted to join hands with Punjab Kings. They are a team that embodies tremendous energy, fearless spirit, and the relentless will to win. The team’s ‘Never Give Up’ attitude resonates deeply with Nippon Paint’s core values. This same resilient spirit is what drives our #NayeIndiaKeNayeRang vision as we celebrate a dynamic, unstoppable nation on the move. The IPL gives us an extraordinary platform to connect with cricket fans across every corner of India, and through this partnership, we intend to do exactly that with colour, with energy, and with the full force of both brands.”
Punjab Kings CEO Satish Menon added, “We are thrilled to welcome Nippon Paint to the Punjab Kings family. Their strong reputation for leadership, innovation and quality aligns well with our team’s ambition and competitive spirit. With some of the most promising young and experienced talent in the squad, we intend to build a successful season, with Nippon Paint being a part of that journey.”
