CHENNAI: Nippon Paint has signed on with Sankar Cements Tamil Nadu Premier League (TNPL) as “co-powered by” sponsors.
TNPL kick-started its fourth edition on Friday and is being played in five cities with eight franchises and over 100 players from across the state.
Commenting on the co-powered by sponsor association with TNPL, Mahesh S Anand, president, Nippon Paint (India) Pvt Ltd (Decorative Division), said: “Cricket is not only the most celebrated sport in Tamil Nadu but also a favourite pastime for athletes, aficionados and fans. Predicated on turning passion into profession, TNPL’s growth in the last three years in terms of viewership, player development and fan engagement is testament that it is an impactful media property for branding, both online and offline. We are happy to be the co-powered by sponsor and look forward to supporting Tamil Nadu Cricket in this very important endeavour.”
Sports marketing company TCM facilitated the partnership.
