Leading gaming and esports company Nodwin Gaming has announced a strategic partnership with consulting firm SARC Global that has the stated aim of “accelerating the growth of esports in India”.
The collaboration will focus on tournament promotion, monetising Nodwin Gaming’s intellectual properties through sponsorships and subsidies, and advocating esports-friendly policies with government stakeholders.
SARC Global will leverage its expertise in policy advocacy, investment facilitation, and cross-border partnerships to secure government support for digital gaming, especially as states like Maharashtra, Bihar, and Rajasthan move forward with new pro-gaming policies.
“The collaboration will create new commercial opportunities for esports and help in building a sustainable ecosystem…,” SARC Global chairman Sunil Kumar Gupta said.
Nodwin Gaming CEO Gautam Singh Virk added: “This partnership is an important step towards unlocking the true potential of esports in India. What we’re trying to do here is bridge the world of competitive gaming with the business and policy frameworks that will allow it to thrive in the long run. With SARC Global bringing their expertise in policy advocacy and investments, and NODWIN bringing our experience in building communities and IPs, we’re setting the stage for an esports ecosystem that is not only sustainable but also future-ready. ”
“The Maharashtra state government has recently announced a policy to promote and foster digital gaming, giving this emergent sector strong tailwinds. SARC Global can play a major role in facilitating, bringing investment, mentoring this sector and identifying partners across the world,” said SARC Global senior partner Rajendra Bagade.
India’s esports sector is at a turning point, shaped by rising brand investment and new regulatory clarity. According to the 2025 FICCI-EY report, the number of brands investing in esports will grow from 68 in 2024 to 75 in 2025, driven by bigger tournaments, new titles, and deeper youth engagement. With the Online Gaming Act, 2025 now in effect, esports and casual games are formally encouraged. The law also creates a central regulator, offers incentives for infrastructure, and sets clear safeguards for young audiences.
As brands shift focus to compliant categories like esports, opportunities for sponsorships, prize pools, and large-scale youth campaigns are set to expand. This alignment between new regulatory protections, rising brand investments, and growing youth engagement is what makes the SARC Global–Nodwin Gaming partnership so vital at this moment. By combining SARC Global’s expertise in policy advocacy and investment with Nodwin’s leadership in esports and youth entertainment, the partnership is uniquely positioned to capitalize on this turning point and define India’s next chapter in global esports.
With a proven track record in facilitating investment and building international partnerships, SARC Global asserts it is uniquely positioned to integrate esports into India’s mainstream economy. Its approach combines sustainable growth with global collaboration, creating opportunities for businesses, players, and policymakers alike.
