MUMBAI: Noise has roped in Virat Kohli as brand ambassador for their smartwatches. According to the wearables brand, the star batsman will be involved in a robust campaign that entails all touch points of the product.
Commenting on the announcement, Gaurav Khatri, co-founder of Noise said, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. …we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”
Kohli added, “I always believe in working with brands that I resonate with. Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map.”
Noise and Kohli have a name in the smart connected lifestyle industry and the cricket world respectively, an official release notes. Additionally, having the fitness of a sportsperson, Kohli makes an ideal fit for the brand, the release concludes.
