MUMBAI: ONE Championship Chairman and CEO Chatri Sityodtong has said that that India could emerge as a potentially huge new market for the martial arts property.
Sityodtang is currently in India to attend 2017 Global Entrepreneur Summit (GES) in Hyderabad and met prime minister Narendra Modi on Tuesday. ONE Championship says its mission in Asia is to bring its unique vision of authentic martial arts to all corners of the region, from its far reaches to India.
Among the topics discussed, Sityodtang touched upon the possibility of a live event on Indian shores, says a ABS-CBN report. Established in 2011, ONE Championship was a dream turned reality for Sityodtong, who aimed to build a global sports media property and unite over 4.4-billion people under a single sport, the report says. With the promotion planning a record 24 live events through 2018, a move into India makes sense in the very near future, the company says.
It claims to have a reach of over one billion viewers on any given night, broadcast to 128 countries worldwide.
In the past three years, ONE has come to a peak TV ratings share of 1-2 per cent to a staggering 11-36 per cent projected by the end of 2017, the report adds. This includes an increase in annual TV broadcast per core country, coming from 12-18 hours to a phenomenal 100-2800 hours, a more than 230x spike, it says.
India’s rich cultural history presents massive potential for the promotion in tapping into that diverse background of martial arts, Sityodtang believes.
Image courtesy: ABS CBN News
