OpenAI, the creator of the AI chatbot ChatGPT, is set to air its first-ever television commercial during this Sunday’s Super Bowl LIX.
The Wall Street Journal broke the news, citing anonymous sources familiar with the matter, detailing how OpenAI plans to leverage the Super Bowl to showcase its advancements in artificial intelligence technology.
A 30-second spot during this year’s game, scheduled to take place at the Caesars Superdome in New Orleans, will cost upwards of $8 million for 30 seconds of airtime, a new record (it was $7m last year). The Associated Press reports Fox, which is broadcasting this year’s NFL championship, sold out all its inventory back in November with some spots going for more than $8m, though specific prices can vary based on placement and other factors.
OpenAI’s decision to advertise during the Super Bowl comes at a time when the AI industry is witnessing an advertising boom. Reports suggest that AI companies spent a staggering $332m on ads in 2024, doubling their investment from the previous year, according to estimates from MediaRadar. This surge in marketing spend is indicative of the sector’s growing influence and competition, with companies like Google, Microsoft, and Anthropic also making notable ad appearances in past Super Bowls.
