MUMBAI: Sony Pictures Sports Network (SPSN) has unveiled its campaign for the upcoming Australia tour of England. While England is on the cusp of completing its third series, this will be Australia’s first series in a new era of cricket during the pandemic.
The series will be aired live and Exclusive on SONY SIX and SONY TEN 3 (Hindi) channels from September 4.
SPSN revisits its tenet ‘Love for Cricket Knows No Boundaries’ with its campaign “Asli Fans ke Liye”. SPSN has launched two campaign films around the theme “real fans Vs fake fans”.
Film 1: The first film showcases fake fans following Jonny Bairstow’s cooking and David Warners’ foot tapping videos that are garnering maximum views on their social media platform while real fans are actually following their heroes, especially when they are playing on the pitch.
Film 2: The second film is a shoot-based film set in an office where a group of colleagues are watching a live match in play. The film opens with a fake fan, giving his pseudo expert advice, which is factually incorrect and leads to his colleague, a real fan, correcting him on the match playing out on TV. The film ends with the real fan educating the fake fan on one of the fiercest rivalries in cricket today and the real drama that unfolds when England and Australia play against each other.
The campaign films have been rolled out in English and Hindi, encouraging Indian fans across the country to tune-in to SONY SIX channels in English and SONY TEN 3 channels in Hindi.
Neville Bastawalla, head, Marketing & On-Air Promotions, Sports Channels, Sony Pictures Networks India, commented: “Asli Fans Ke Liye is our in-house campaign for the upcoming Australia tour of England that honors real fans, who are passionate about great cricket and cricketers no matter which team they play for and follow ball-by-ball play purely for the love of the sport.
“The campaign is a shout-out to all the real fans of cricket whose die-hard love for cricket knows no boundaries. They not only support their own country but also go beyond boundaries to genuinely embrace the sport. The upcoming Australia tour of England features two great cricketing nations who share one of the fiercest rivalries in cricket today and a real fan will definitely not miss watching this high-octane series.”
Film Credits: Real Fans Vs Fake Fans
Director, Writer & Producer: Aritra Gupta
Creative Director: Vaibhav Chib
Film Credits: Real Fans Vs Fake Fans at Workplace
Concept & Director – Vaibhav Chib
Writer – Aritra Gupta
Producer – Prem Kumar Gupta
Production House – Boot Polissh Films
