THE COCA-COLA COMPANY has been confirmed as an Official Partner of the Special Olympics World Winter Games Switzerland 2029, joining the highest sponsorship category with extensive activation rights, communication rights, and industry exclusivity.
Coca-Cola has been a Founding Partner of Special Olympics International since the movement’s inception. As part of its involvement in Switzerland 2029, the company will support the Games through national campaigns, event presence, and on-site activations, with visibility across digital channels, competition venues, and the Opening Ceremony at Letzigrund Stadium.
Special Olympics World Winter Games Switzerland 2029 Head of Marketing Jürgen Krucker said, “Coca-Cola has played a defining role in the development of the Special Olympics movement worldwide. We are proud to continue this strong partnership on the road to 2029 and to work together in promoting inclusion on a global stage.”
The Coca-Cola Company Director of Communications, Austria and Switzerland, Reyn Ffoulkes, commented, “We are proud to continue our long-standing partnership with Special Olympics as an Official Partner of the World Winter Games Switzerland 2029. Together, we aim to make inclusion visible and create lasting impact through the power of sport.”
