MUMBAI: Indian digital wallet and e-commerce firm, Paytm has announced plans to offer live cricket videos and games to its users within its Inbox feature, The Economic Times reports. Much on the lines of Jio, it will also be providing similar content in news, entertainment and television.
Paytm Inbox was earlier launched to allow its users to chat with friends and family on the app besides requesting and sending money. Company executives reportedly have said that Paytm has also joined hands with various apps such as Hungama, UC News and Yupp TV to provide the content.
“We will now be offering various content from news to live TV to entertainment videos and games to strengthen our relationship with customers,” Deepak Abbot, Senior Vice-President at Paytm was quoted as saying to ET. “Paytm has fast emerged as a super app for India and we will continue to add more offerings to our portfolio, giving our customers one more reason to use Paytm every day.”
Founded in 2010, Paytm has played an active role in Indian cricket, being the title sponsors of all international and domestic competitions held in the country as well as was named the Official Umpire Partner of the VIVO IPL from 2018-2013.
To add to its portfolio, it was not only the official ticketing partner for Delhi Daredevils and Kings XI Punjab, but for the first time, showed live IPL scores on the home screen page of its app.
